New Kid On The Block: Luke Svanberg, Sirocco Marine Fort Lauderdale Dealership Manager
SIROCCO MARINE HIRES NEW MANAGER FOR FORT LAUDERDALE FACILITY, THE LARGEST DEDICATED INFLATABLE-BOAT DEALERSHIP IN THE U.S.
FORT LAUDERDALE, Fla. (Aug. 18, 2020) — Sirocco Marine announced today that it has hired a new manager for its Fort Lauderdale dealership. Luke Svanberg will oversee operations at the 72,000-square-foot facility, which is the largest dedicated inflatable-boat dealership in the United States and one of the largest in the world.
Svanberg is an experienced manager with more than 25 years’ experience in the marine industry. He served as tender sales manager and retail operations manager for Nautical Ventures Marine Center in Dania Beach, Florida, and as director of retail operations and retail store manager for Pryde Group Americas in Miami and Fort Lauderdale. Svanberg earned a business administration degree from the State University of New York, where he also studied economics and finance.
“Luke is a seasoned professional, with a proven track record of saving costs while increasing profits,” said Boyd Tomkies, Sirocco Marine’s president and chief executive officer. “He’s also consistently demonstrated his commitment to both customer satisfaction and operational improvements. We’re excited to have him join our team.”
Tomkies is a New Zealand native and longtime racing sailor with many years of experience in the inflatable boat business. He owned Annapolis Inflatables in Maryland for five years, he is managing partner of Fluid Watercraft, and Sirocco Marine Fort Lauderdale is a founding dealership—and the exclusive Florida dealer—for Brig Boats, which officially entered the U.S. market at the 2016 Miami International Boat Show.
Sirocco Marine Fort Lauderdale quickly outgrew its original 10,000-square-foot location and opened the doors to its current flagship facility in 2017. The dealership has the full line of Brig Boats on display, as well as Fluid Watercraft; visitors are able to see a jaw-dropping 300 boats from 10 to 36 feet in length, ranging from tenders and recreational watercraft to commercial and government vessels.